From April 22nd to 25th, the 31st China International Radio, TV & Information Network Exhibition (CCBN2025) was grandly held at the Shougang International Exhibition Center in Beijing. With the theme of "A Better Radio and TV Experience—High - quality Development Driven by Technological Innovation", this exhibition attracted numerous exhibitors and comprehensively displayed the latest technologies and development trends in the fields of radio, television, and online audio - visual. Among them, the exhibits in the fields of IPTV, cable TV, and OTT received much attention.
According to Juzhan.com, the exhibition is expected to have more than 1,000 exhibitors, with an exhibition area of 60,000 square meters, attracting over 80,000 professional visitors. Many well - known enterprises in the industry made appearances, showcasing cutting - edge products and innovative services in areas related to IPTV, cable TV, and OTT.
Source: Information about the basic situation of the exhibition, including the time, location, theme, expected number of exhibitors, exhibition area, and number of visitors, is sourced from Juzhan.com.
In the field of cable TV, many exhibitors focused on ultra - high - definition technologies and network upgrades. Currently, the cable TV network companies in Beijing, Shanghai, and Jiangsu are orderly carrying out pilot projects for plug - in micro set - top boxes and universal remote controls, with a pilot user scale of 14,000 households. At the opening ceremony, the large - scale deployment of ultra - high - definition plug - in micro set - top boxes was officially launched. The National Radio and Television Administration, in collaboration with nearly 80 units, launched 17 models of ultra - high - definition plug - in micro set - top boxes to address problems such as "multiple cables, multiple remote controls, and complex operations" of traditional set - top boxes, and equipped them with universal remote controls that can achieve "one - click power on/off and one - click access to live broadcasts". These miniaturized and built - in micro set - top boxes already support 4K ultra - high - definition channel coverage, with a volume more than 80% smaller than that of ordinary set - top boxes. With the support of the four major operators, the deployment of tens of millions of units will be completed this year, which will not only improve the service quality of cable TV but also promote the technological innovation of terminal devices. Bestv brought a full - link ultra - high - definition solution matrix, covering core technologies and innovative applications such as intelligent packaging architecture, full compatibility with ultra - high - definition standards, HDR intelligent precise display, multi - dimensional audio - video solutions, 3D spatial audio, and barrier - free viewing, providing users with an immersive audio - visual experience. Viewers can take an immersive virtual tour of museums through the large TV screen.
Source: Information about cable TV, including the pilot work of micro set - top boxes and universal remote controls, the launch of large - scale deployment, and related product features, is sourced from news reports on China News Service (e.g., reports about the large - scale deployment of ultra - high - definition set - top boxes). The content about Bestv's display comes from reports on Beijing Radio and Television Network.
In the field of IPTV, exhibitors mainly showcased the achievements in business expansion and service upgrades based on the development of network technologies. With the continuous improvement of network infrastructure, especially the popularization of 5G and fiber optic networks, IPTV has significantly improved in video transmission quality and stability. Moreover, there is an emerging trend of integration with smart homes, online education, and other fields. Some exhibitors displayed solutions for achieving home IoT control and building online education platforms through IPTV, taking advantage of the large - screen and interactive functions to enhance the user experience. At the same time, in terms of ultra - high - definition content transmission, IPTV is also actively making arrangements and will launch ultra - high - definition channel replay functions and ultra - high - definition on - demand zones together with cable TV.
Source: The development situation of IPTV is analyzed and summarized based on industry news reports and official information about the development of communication technologies and the integration trend of the IPTV industry.
In the OTT field, exhibitors emphasized personalized and intelligent services. CIBN Internet Television Co., Ltd., a professional subsidiary of China Radio and Television Network Group Co., Ltd., highlighted its positioning as an industry enabler with the layout advantage of "technology + content + scenarios" at the exhibition. For example, its "CIBN Smart Media Platform" demonstrated innovative technologies and practical achievements. In addition, the intelligent interaction functions of OTT devices have been further upgraded. Convenient operation methods such as voice interaction have become more mature, and intelligent recommendation algorithms have become more accurate, capable of recommending content according to users' habits and real - time needs. At the same time, OTT platforms actively introduce third - party innovative applications, such as entertainment applications based on virtual reality (VR) and augmented reality (AR) technologies, to expand the boundaries of large - screen entertainment.
Source: Information about OTT, including the performance of CIBN and the development of OTT devices, is sourced from industry news reports and official information of relevant enterprises.
From the perspective of industry development, ultra - high - definition has become the common development direction for IPTV, cable TV, and OTT. The National Radio and Television Administration has designated 2025 as the "Ultra - High - Definition Development Year". At the content production end, it is planned that by the end of 2025, newly produced TV dramas and documentaries nationwide will basically be in ultra - high - definition, and the proportion of ultra - high - definition news, variety shows, and other programs will increase significantly. In terms of broadcasting, in addition to the official launch of the 4K ultra - high - definition channel of Beijing Satellite TV on April 22nd, by the end of 2025, the ultra - high - definition channels of China Media Group and the satellite TVs of nine provinces and cities, including Beijing, Shanghai, Jiangsu, Zhejiang, Guangdong, Hunan, Shandong, Sichuan, and Shenzhen, will be launched and achieve national coverage. The proportion of newly added ultra - high - definition programs on six leading online audio - visual platforms, including iQiyi, Youku, Tencent Video, Mango TV, Bilibili, and Migu, will exceed 40%. In terms of transmission, the ultra - high - definition carrying capacity of national cable TV and IPTV will be enhanced, and efforts will be made to intensify fiber optic transformation, system upgrades, and network expansion to ensure the full - scale landing and transmission of newly launched ultra - high - definition channels. In terms of reception, 18 million new ultra - high - definition set - top boxes for cable TV and IPTV will be added this year, with the total scale of ultra - high - definition terminals reaching 300 million units, accounting for more than 80%.
Source: Information about the overall industry development trend, especially the policies and plans related to ultra - high - definition, is sourced from official announcements and policy documents of the National Radio and Television Administration.
The CCBN2025 exhibition provides a platform for exchanges and cooperation for enterprises in the fields of IPTV, cable TV, and OTT, promoting continuous progress in technological innovation, business expansion, and user experience improvement in the industry. With the continuous advancement of ultra - high - definition and other technologies, these fields will bring more abundant and high - quality audio - visual services to users in the future.
